About Us

Mitch Buich, Founder/Partner - Drawing upon his extensive background as an auto industry entrepreneur, Mitch founded  DentPro Incorporated in 1991. For more than a quarter of a century, Mitch has served as the owner, founder and franchisor of DentPro Inc and has been the driving force behind the company’s ascent to become one of the largest private equity owned Paintless Dent Repair companies in the United States.  
In addition to his position at the the DentPro, Mitch is the CEO of the Dent Defense Group, which specializes in appearance product extended warranties offered at new car dealerships throughout the United States, and one of the key business partners of Mobile Battery Solutions, which partners with Exide Technologies in offering on-site automotive battery testing and replacement.

Dave Whitgob, Founder/Partner - After over a decade as the Senior Vice President of Automotive Services and Special Projects for AAA’s California State Automobile Association, Dave joined the DentPro Franchise Corporation in 2007 as their President and Partner guiding development and planning, and is also the CEO of Mobile Battery Solutions LLC.  
     Dave has been a featured Talk Show host/guest for over 3 years on KGO radio, their ABC Affiliate, a guest lecturer for Northern California Community College Business Department, Marketing Chairman of Business Improvement District, Las Gatos, California, member of the Northern California R.O.P. Board of Directors, and has an Honorable Discharge, United States Naval Reserve Submarine Service. Dave holds a Bachelor Degree from California State University, Hayward.

Lance Cottrill, Founder/Partner - Lance is a Managing Director at Horsley Bridge Partners, a private equity firm located in San Francisco. Previously, Lance was a management consultant with McKinsey & Company where he worked on strategic engagements for clients across a wide range of sectors, including technology, consumer goods, transportation, and energy. He holds an AB in Quantitative Economics from Stanford University and an MBA from Harvard Business School.

Jeff Christian, Founder/Partner - Jeff serves as the Chief Risk Officer and Head of Trading for Avalon Global Asset Management, a an asset management firm located in San Francisco, CA. Prior to joining Avalon, he was a Managing Director at Deutsche Bank where he was responsible for the equity derivatives sales business in the Western Region. Jeff has also served as a Managing Director and Head of West Coast Equity and Equity Derivative Sales at Credit Suisse Securities and Executive Director at Morgan Stanley, in charge of the Western Region in the equity derivative sales group. Jeff began his career in 1997 as a market maker on the Chicago Board Options Exchange with Knight Trading before he was promoted and transferred to Knight Corporate headquarters in Jersey City to serve on Knight’s newly launched Institutional Derivatives Sales and trading group and ultimately transferred to the Pacific Coast Options Exchange where he served as a specialist and risk manager. Jeff holds a Bachelor of Science in Accounting and Finance from the University of Colorado.

Nick Buich,Founder/Partner - Nick is the founder and Director of Operations for Atlas America Insurance Brokers, and independent insurance agency located in Concord, CA.  Previously, Nick spent several years working with software startups eTeamSponsor and CaptainU helping build and develop their sales teams. eTeamsponsor has since grown to one of the best known athletic fundraising companies in the United States using the strength of their software to raise millions of dollars for youth, high school and college sports teams. After more than doubling in size during Nick’s tenure, CaptainU has since been purchased by Stack Sports (previously Blue Star Sports). Nick holds a Bachelor’s Degree from UC Davis and a Master’s Degree in Education from National University.